Job Description
Unilever International (UI) is an alternative but complimentary route to market, servicing white space opportunities not exploited by local operating countries. This is amongst Unilever’s fastest growing global business unit with 8 hubs (Singapore, US, UK, Korea, India, Dubai, France and the Philippines) with a diverse range of products, with expertise in utilizing 3rd party distributors and consolidators to reach consumers in over 75 countries.
We treat the business as our own. We introduce Unilever’s brands into geographies like Korea, Pacific Islands, Mongolia, and spearhead launches of iconic household brands like Dove, Lifebuoy, Sunlight, Fair & Lovely, TRESemme into big markets like U.S, China, Western Europe and SEAA.
As Unilever’s growth engine, we establish global businesses in key channels such as Health & Beauty, Discounters, E-Commerce and alternate channels such as travel retail, marketing to institutional partners like the United Nations, and seeding Unilever brands to overseas diaspora who crave for a taste of their familiar home brands.
THIS ROLE IS IMPORTANT BECAUSE…
- You’ll lead the marketing strategy for Nutrition and drive sustainable growth for Unilever brands in the massive 50bn+ OOH space
- Anchor the CCBT and be responsible for key sign offs
- You will develop unique portfolio ala kosher, halal and ethnic jewels and enable a 100 M ITO business
- You will develop marketing campaigns to drive lead generation and performance marketing
- You will build strategic partnerships with key UL markets and retailers and be responsible for business delivery.
- You’ll lead cross-functional teams to land innovations in market fast with impact.
Key Responsibilities
Driving Marketing Strategy
- Leading strategy and marketing innovations and activities across key markets for EU, NA, ANZ, SEA
- Overseeing all global clusters to seed and incubating selected brands like Hellmann’s, Knorr & MAille among others across markets
- Managing OTIF delivery of all key strategic projects across brands
Identifying and Capitalising on White Spaces
- Evaluating, analysing and mapping white space opportunities for all small categories lie scratch cooking, RTE and dressings and ice creams
- Launching key niche brands across identified white space markets
Marketing Execution
- Drive digital first performance marketing across social, search, analytics
- Supervising product artwork development aligns with brand guidelines
- Partnering Business Development teams with sales supporting materials (e.g. product information sheets, selling decks, etc.)
Stakeholder Management
Fostering strong relationships with wider UI Marketing team and new BG LT UL to share best practices and learnings
Working Closely With
- UI Marketing, Business Development, Supply Chain and Finance
- External customers
Key Requirements
- A bachelor’s degree in any discipline
- Be a strategic, highly adaptable and entrepreneurial person
- Have strong track record of consistency in market delivery
- Have excellent communication, negotiation and influencing skills with key stakeholders
- Have experience working and leading in cross-functional teams
- Have great project management and business process design skills
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